People who remember when tobacco advertising was a visible part of the media landscape - and others who remember what they learned in Marketing 101 - probably remember that actors like Barbara Stanwyck and athletes like Mickey Mantle regularly endorsed cigarettes.
But how about doctors and other medical professionals, proclaiming the merits of various cigarette brands? Or politicians? A cartoon on cigarette advertising? Or children? Children? Even Santa Claus?
These images - some flabbergasting, even disturbing - were also used by Madison Avenue for the sale of tobacco products. The exhibition, which opens Tuesday in New York presents cigarettes ads from the 1920 to the beginning of 1950 in an attempt to demonstrate what has changed since then - and that may not have.
Called exhibition, hundreds of print ads and television commercials, and not a cough in the Carload: Images used by tobacco companies to hide the dangers of smoking. " The first part of the name is borrowed from the slogan of Old Gold cigarettes, a brand that subsequently boasted in its ads of being "made by tobacco men, not medicine men."
•
The exhibition will be on display through Dec. 26 at Healy Hall in the Science, Industry and Business Library New York Public Library, 188 Madison Avenue, 34 th Street. It can also be viewed on the website (tobacco.stanford.edu).
The exhibition is the brainchild of Dr. Robert K. Jackler of the Stanford School of Medicine, who described himself in interviews as "The Accidental Tourist in the world of advertising."
"The best artists and copywriters that money can buy" would work on cigarette accounts, said Dr. Jackler, who is also chairman of the Department of Otolaryngology, Head and Neck Surgery.
"This era of over-The-Top hucksterism went on for decades," he added, "and it was all frankly false.
Genesis exposition ads around 1930 cigarettes Lucky Strike, which shows a doctor above the headline proclaimed that "20,679 physicians say 'Luckies less irritating."
"It captivated me," Dr Jackler said.
Luckies doctor was joined in Dr. Jackler's collection of about 5000 ad estimated scientists and health workers - doctors, dentists, nurses - making statements that are now known to be patently untrue. "Not one case of throat irritation due to smoking Camels!" Is a typical assertion.
"I was struck by the image of the noble medical profession, stunned and surprised, actually," said Kristin McDonough, Robert and Joyce Menschel Director for Science, Industry and Business Library.
"Some of the claims in your ads, you do not have to be a scientist in a laboratory to dispute," said Ms. McDonough, referring to advertising that smoking certain brands "does not cause bad breath" or "can never stain your teeth .
Other approaches, which could cause double takes (if not whiplash) among contemporary consumers include ads with Santa Claus, for brands like Pall Mall; senators like Charles Curtis of Kansas, who endorsed Lucky Strike, before he was elected vice - president in 1928, as the cartoon Flintstones and penguins, for brands like Winston and Kool; children who appear as accessories for their smoking parents and children, for brands like Marlboro.
The exhibit also includes copious examples of more traditional cigarettes Comments athletes - occasionally in uniform - and artists. Some promoted multiple brands during their careers, such as Mantle, New York Yankees outfielder, going to brands like Camel and Viceroy, while the actress Claudette Colbert endorsed at least five years, Dr. Jackler found.
The main objective of the exhibition, Jackler doctor said it connect the dots between now and then. He compared the ads decades ago intended to encourage women to smoke - "Blow some my way" for Chesterfield, and "You've come a long way, Baby", for Virginia Slims - to the campaign last year from RJ Reynolds Tobacco in the present version of the camel for women called Camel № 9.
And there is one theme that comes from the Vintage advertising tobacco products are modern, Dr Jackler said: "It's all about youth marketing. The goal is to turn young people aged between 12 and 22 in young smokers."
Documents from the collection of George ARENTS against the archives of the Science, Industry and Business Library will also be on display. The exhibit was seen in cities such as Boston and San Francisco before arriving in New York.
Sunday 23 August 2009
Friday 21 August 2009
American Medical Association Promoted Tobacco, Cigarettes in its Medical Journal
This article originally ran on NaturalNews in 2007, but given the recent passage of a \"tobacco control bill\" by the U.S. Senate, it deserves repeating. Read this article to learn some rather shocking information about the history of collaboration between Big Tobacco and the American Medical Association.
Despite its stated mission, \"To promote the art and science of medicine and the betterment of public health,\" the American Medical Association (AMA) has taken many missteps in protecting the health of the American people. One of the most striking examples is the AMA\'s long-term relationship with the tobacco industry.
Both the AMA and individual doctors sided with big tobacco for decades after the deleterious effects of smoking were proven. Medical historians have tracked this relationship in great detail, examining internal documents from tobacco companies and their legal counsel and public relations advisers. The overarching theme of big tobacco\'s efforts was to keep alive the appearance of a \"debate\" or \"controversy\" of the health effects of cigarette smoking.
The first research to make a statistical correlation between cancer and smoking was published in 1930 in Cologne, Germany. In 1938, Dr. Raymond Pearl of Johns Hopkins University reported that smokers do not live as long as non-smokers. The tobacco industry dismissed these early findings as anecdotal -- but at the same time recruited doctors to endorse cigarettes.
JAMA kicks off two decades of cigarette advertising
The Journal of the American Medical Association (JAMA) published its first cigarette advertisement in 1933, stating that it had done so only \"after careful consideration of the extent to which cigarettes were used by physicians in practice.\" These advertisements continued for 20 years. The same year, Chesterfield began running ads in the New York State Journal of Medicine, with the claim that its cigarettes were \"Just as pure as the water you drink... and practically untouched by human hands.\"
In medical journals and in the popular media, one of the most infamous cigarette advertising slogans was associated with the Camel brand: \"More doctors smoke Camels than any other cigarette.\" The campaign began in 1946 and ran for eight years in magazines and on the radio. The ads included this message:
\"Family physicians, surgeons, diagnosticians, nose and throat specialists, doctors in every branch of medicine... a total of 113,597 doctors... were asked the question: \'What cigarette do you smoke?\' And more of them named Camel as their smoke than any other cigarette! Three independent research groups found this to be a fact. You see, doctors too smoke for pleasure. That full Camel flavor is just as appealing to a doctor\'s taste as to yours... that marvelous Camel mildness means just as much to his throat as to yours.\"
Big Tobacco\'s suppression of scientific evidence
At the same time that JAMA ran cigarette ads, it published in 1950 the first major study to causally link smoking to lung cancer. Morton Levin, then director of Cancer Control for the New York State Department of Health, surveyed patients in Buffalo, N.Y., from 1938 to 1950 and found that smokers were twice as likely to develop lung cancer as non-smokers.
Despite its stated mission, \"To promote the art and science of medicine and the betterment of public health,\" the American Medical Association (AMA) has taken many missteps in protecting the health of the American people. One of the most striking examples is the AMA\'s long-term relationship with the tobacco industry.
Both the AMA and individual doctors sided with big tobacco for decades after the deleterious effects of smoking were proven. Medical historians have tracked this relationship in great detail, examining internal documents from tobacco companies and their legal counsel and public relations advisers. The overarching theme of big tobacco\'s efforts was to keep alive the appearance of a \"debate\" or \"controversy\" of the health effects of cigarette smoking.
The first research to make a statistical correlation between cancer and smoking was published in 1930 in Cologne, Germany. In 1938, Dr. Raymond Pearl of Johns Hopkins University reported that smokers do not live as long as non-smokers. The tobacco industry dismissed these early findings as anecdotal -- but at the same time recruited doctors to endorse cigarettes.
JAMA kicks off two decades of cigarette advertising
The Journal of the American Medical Association (JAMA) published its first cigarette advertisement in 1933, stating that it had done so only \"after careful consideration of the extent to which cigarettes were used by physicians in practice.\" These advertisements continued for 20 years. The same year, Chesterfield began running ads in the New York State Journal of Medicine, with the claim that its cigarettes were \"Just as pure as the water you drink... and practically untouched by human hands.\"
In medical journals and in the popular media, one of the most infamous cigarette advertising slogans was associated with the Camel brand: \"More doctors smoke Camels than any other cigarette.\" The campaign began in 1946 and ran for eight years in magazines and on the radio. The ads included this message:
\"Family physicians, surgeons, diagnosticians, nose and throat specialists, doctors in every branch of medicine... a total of 113,597 doctors... were asked the question: \'What cigarette do you smoke?\' And more of them named Camel as their smoke than any other cigarette! Three independent research groups found this to be a fact. You see, doctors too smoke for pleasure. That full Camel flavor is just as appealing to a doctor\'s taste as to yours... that marvelous Camel mildness means just as much to his throat as to yours.\"
Big Tobacco\'s suppression of scientific evidence
At the same time that JAMA ran cigarette ads, it published in 1950 the first major study to causally link smoking to lung cancer. Morton Levin, then director of Cancer Control for the New York State Department of Health, surveyed patients in Buffalo, N.Y., from 1938 to 1950 and found that smokers were twice as likely to develop lung cancer as non-smokers.
Subscribe to:
Posts (Atom)